best western logo change

Heres the old logo which has been around for 22 years. Hotel stay was fine but new Best Western logo and branding change is TERRIBLE.

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Best Westerns logo change is a perfect example of how a companys logo the image of the company can affect the company.

. Owns the Best Western Hotels Resorts brand which it licenses to over 4700 hotels worldwide. Best Western Logo and Tagline. Friday 30 Sep 2015 0.

In another major move to better represent the quality and variety of its offerings Best Western International will also be renamed Best Western Hotels Resorts and use a new logo to. Introduced on September 30 2015 this is the first logo in 69 years not to feature the trademark crown. That visual icon is being replaced by a more streamlined white-on-blue mark for the chains flagship Best Western.

Designed by the companys founder M. What makes a good Western logo. While research shows that the current logo is recognizable and familiar it does not reflect the significant changes Best Western has undergone over the past 10 years.

A great logo shows the world what you stand for makes people remember your brand and helps potential customers understand if your product is right. In 2015 a complete overhaul of the best western logo resulted in a very different logo from the previous years with the most notable change being the removal of the crown which. Best Westerns new logo has a vibrant color scheme.

Best Western Hotels Resorts offers a global network of hotels in. Best Western International Inc. I passed this hotel twice thinking that the.

Its custom designed - the neat joins between B and W and s and t didnt happen by accident - but looks to be based on ITC Century Std Bold Condensed. After 22 years with its iconic blue and yellow logo adorned with a red crown Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual. Unfortunately the asymmetrical sun they rolled out in 2015.

Life is Goods slightly sloppy logo once reflected the whimsical laid-back vibe the brand had clearly tried to cultivate. While the new one is shown on the right. The Best Western logo has changed.

Please bring back the iconic blue and gold crown. The old one in use since 1993 is shown on the left. Best Western Hotels Resorts.

This logo is still used at. Discover the many brands all designed to meet the unique travel needs for guests around the world. Best Western international plans to completely revamp branding with a new name logo design and the launch of a new brand.

Best Westerns Gold Crown logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years until it was replaced by a blue and yellow logo in 1996.

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